An inside look at management consulting between jobs or as a second career
THE POTATO CHIP DIFFERENCE: How to apply leading edge marketing strategies to landing the job you want

The Potato Chip Difference, also by Michael A. Goodman, applies the same strategic approach to job-seeking and career planning that top management consulting firms use with major clients. And practical real-world examples from the author’s personal experience make this book a “must read” for everyone in the job market.

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“This is the first book I’d recommend to a job-seeker. Once the objectives and strategies are clear, the rest is easy.”

Akasha Ames, President
The Snowden Group

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